Consumer s buyer behaviour is influenced by four major factors : 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences. Then, what are the three cultural factors that influence consumer buyer behavior? Gundala and Singh (2014), noted that consumer behaviour is influenced and motivated by factors such as culture , personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups and other groups. Secondly, what are the factors influencing consumer behavior economic factor? Economic factors that influence consumer behaviour are a) Personal Income, b) Family income, c) Income expectations, d) Savings, e) Liquid assets of the Consumer , f) Consumer credit, g) Other economic factors . The personal income of a person is determinant of his buying behaviour . Thereof, what are the four major factors that influence c...